Digital Signage Solutions – The Revolutionary Out-Of-Home Advertising Platform

Most of the advertising platforms that we have today can be found inside our home; televisions, Internet, radio, newspapers, magazine, etc. However, there is a platform that can help you increase brand awareness by targeting people who are outside their homes. This platform is called digital signage solution, which will be discussed by this article. Today, I will be showing you the things that a business owner can get from digital signage solutions, and how it can increase the performance of a business when it comes to advertising.

Digital signage solutions are often made up of LCD panel displays and media players. They will help you display high-quality images and videos, which are proven to be more effective than static banners. The performance of digital display solution is comparable to the advertisements being shown on televisions, which provides more information and is more informative. The only difference between television advertisements and digital signage solutions is that digital solutions won’t limit your presentation to 30 seconds or 1 minute.

Instead of paying for thousands of dollars for television advertisements, it would be better to spend less than $300 to have your digital signage solution installed. This will help you save a lot of money and at the same time, target more audience to further increase brand awareness. All you have to do is to configure your digital solution, and have it to display the information that will help you increase your sales and outrank your competitors. There are a lot of things that can be done with the help of digital solutions, which is why it is considered as one of the best advertising platforms today.

Finding the best for your business is not that hard as well. All you have to do is to find a company that will help you install and manage your digital solution. These companies will also help you find the one that is perfect for your business without sacrificing the advertising budget that you have allocated for your business.

Digital signage solutions are said to be the most cost-effective advertising platforms today, which is why it is preferred by most business owners. Now that you know more about digital solutions, the next thing that you need to do is to find a company that will help you find the one that is perfect for you. Use the Internet to learn more about different companies that will install your digital signage solution.

Service Industry Gets an Uptick From Recession’s Bottom

Most people do not realize it but the service sector of our economy in the US makes up the greatest portion of the jobs. Manufacturing is now the smallest well under 10% of the employment base. Retail is fairly large, but it’s nothing compared to the service industry. Having the service industry expand does indicate that we are coming off the bottom of the recession and things will be looking up from here on out.

Of course, we still have to worry about the commercial real estate market fallout, which will be significant and another huge hit on the banks, but the authorities, the fed, and the TARP monies are sitting on the sidelines ready to do something serious about it. Obviously, the service sector was hit hard as consumers in the middle class are spending less money going out to eat, and traveling. The hospitality industry has a huge chunk of service related jobs.

According to Industry Week in the first week of October 2009;

The ISM said the overall economic outlook remains clouded: “Even with the overall month-over-month growth reflected in the report this month, respondents’ comments vary by industry and remain mixed about business conditions and the overall economy. Services makes up the lion’s share of economic activity and employment, and is therefore critical to recovery from the long recession.”

The US economy cannot recover from the recession until the service industry recovers and starts replenishing those jobs that have been lost. As more and more companies see more and more customers, their profits will increase. They will have to hire back those workers they laid off. With more workers making a paycheck again, that means retail sales will go up, and therefore, manufacturing jobs will also increase because those retailers will need more inventory to replenish what they’ve sold.

This is a very good sign for economic recovery, almost as good as the stock market, which generally leads economy by 6 to 10 months, and it has been going up now for over six months. Please consider all this.

5 Red Flags in Choosing a Business Broker

When selecting a broker to sell your business, be aware of the following tips…

The broker wants a significant or total fee paid upfront.

Many brokers have begun taking upfront fees, but generally the total fee is a combination of an upfront fee and commission paid upon sale of the business. An unreliable broker meets with you, runs some quick numbers, tells you that you can get your price or even more for your business, and then asks for a check to get started. In many cases, business owners are so relieved that they’ve found a broker and elated that they’ll write a check on the spot, without checking any references.

During your first meeting, the broker says he or she can get your asking price or higher.

Be wary of too much optimism. The key to selling is that the price be reasonable. According to Tom West of Business Brokerage Press in Concord, Mass., most owners over value their businesses. An unreliable broker might suggest after a brief meeting with you that he or she can get you your asking price or higher for your business.

The broker doesn’t have a Web site.

Most likely, if the broker doesn’t have a site, he or she is behind the times. The Internet is a powerful marketing tool for business brokers, according to Cooper. Is the site well-written? That’s another way to gauge a broker’s competence, he adds.

The broker doesn’t seem well grounded in business valuation.

Your broker should be able to explain business valuation to you clearly and if he or she can’t, then how can he or she explain to a buyer what your business is worth? Make sure your broker is confident in this area.

The broker is not licensed to sell or lease real estate in your state.

Ninety-two percent of business brokers have a real estate license, according to an annual survey of business brokers West conducted. Even if your business doesn’t include real estate, make sure your broker carries the license. Also be aware that if a broker holds a real estate license doesn’t mean he or she should be selling commercial or residential real estate too. A good broker will hold the licenses but be focused on selling businesses.