No matter what type of service industry you own or manage, presenting a professional workforce to the public is of the utmost importance to the overall image of your company. Choosing a work uniform that is appropriate and appealing will help your workers appear more professional to your consumers. Plus, work uniforms help to promote and advertise your business effortlessly.
As the name suggests, the service industry is all about serving your customers. A professional and attractive work uniform is especially important when dealing with the public because it immediately identifies you as someone who is available to help. When employees wear an identifiable work uniform, they become instantly recognizable to consumers. This promotes a feeling of professionalism and fosters an environment of customer support.
We have all had the experience of wandering around a store looking for someone to help us, not sure who works there because the employees do not have a clear dress code. When customers walk into your store, your employees should be instantly recognizable. There should never been any confusion of who is and is not an employee in your establishment.
Service professionals who work in people’s homes, like electricians, plumbers, and repairmen, should always present themselves in a uniform that indicates the company that they work for. This practice enables homeowners to easily identify the worker when he or she comes to the home. Most people would not let in a stranger without a proper uniform. Plus, wearing an easily identifiable uniform makes you appear more professional and trustworthy.
There are so many options when choosing a uniform for your staff. Listed below are a few things that you should keep in mind when determining the best outfit for your employees.
Appropriate for the job: Your work clothes should be appropriate for the tasks that you must complete. For example, a service industry worker who may be crawling under houses to check piping will need comfortable, stain resistant clothes that will enable him to perform his job effectively. An employee selling high-end furniture may require a more upscale type of uniform. When choosing work attire for your employees, make sure that you select clothes that allow them to do their job comfortably.
Presentable to the public: You want to select work apparel that will present a professional image to the public. Include your business name on the shirts and choose colors that match your company logo. Be sure to select items that are wrinkle-free and easily laundered so that your employees look fresh and refined each day. Remember that they are promoting your company image to the world.
Comfortable: Keep in mind that these are the clothes that your employees will be wearing all day everyday while they wait on customers and perform their job. It is important that you choose fabrics that are comfortable no matter what the season. You may consider offering your employees a few choices in styles. For example, you may have a cold weather uniform to be worn in the winter months and a short sleeves version to wear when it is warm. Breathable fabrics like cotton are usually the most comfortable to wear all year long.
Presenting a professional appearance is essential to the success of your service-based business. For the most impact, choose a uniform that will benefit your employees as well as your bottom line.